Matter-Certified & Apple Home Ready: Designed as smart neon rope lights. Matter over Wi-Fi enables native Apple Home / Siri control and broad Alexa/Google/SmartThings/Home Assistant/IFTTT compatibility. No extra SwitchBot hub needed; requires a Matter-certified controller. Ideal for smart home users and parents.

Hand-shapeable Neon Design: Embedded flexible steel core for freehand shaping into letters, logos or outlines. Quick 3-step install with included low-damage clips - wall mounted or freestanding. Great as a neon strip lights for home decorator, DIY makers, small-business signage, renters and dorms.

RGBIC Multi-Segment Effects: 108 LEDs/m with independent RGBIC pixels. 16M+ colors, 26 presets & 8 effects create layered, flowing light - ideal for bedroom ambience, gaming setups and TV backlight, as well as shelves and art outlines. RGBIC neon lights for immersive scenes.

Smart Controls & Music Sync: 1-100% stepless dimming, app presets, wireless controller, Wi-Fi + Bluetooth dual control (works even offline without a hub). Built-in mic syncs lights to music; schedules enable automated scenes for parties, movie nights and streaming/gaming. Perfect for gamers and party hosts.

Premium Materials: Thick silicone diffuser for a soft, even glow and high LED density for silky motion. Low heat, child-safe design — ideal as neon lights for kids room.

SwitchBot Ecosystem: Integrates with SwitchBot accessories (e.g. Hub, Curtain, Blind Tilt, Lock, Motion Sensor) for immersive lighting scenes like movie nights, welcome-home animations, and bedtime routines.